Evolving Our Brand to Reflect Our Growth and Vision
At Amitola Communities, we have always believed in the power of growth, not just for our clients but for ourselves as an organisation. Since our founding in 1985, we have been dedicated to providing the highest standards of care for adults with complex mental health challenges. As we’ve grown, expanded, and embraced new approaches to care, we’ve recognised the need for our brand to reflect the journey we’ve been on and the future we envision.
In 2024, we took an exciting step forward by evolving our brand identity. This change wasn’t just about refreshing our look—it was about capturing the essence of who we are today and where we’re headed. Our new brand identity better communicates the values and mission we hold dear, while modernising our image to align with the innovative care and support we provide.
Why We’ve Evolved
Our journey has been one of growth and transformation. What began as a single care home in York has grown into a network of homes and recovery services that offer unique pathways to independence and recovery. Over the years, we’ve expanded our services to include therapeutic communities, mental health recovery programs, and bespoke support for clients living independently.
As our services evolved, it became clear that our brand needed to evolve too. We needed an identity that truly represented the scope of what we offer today—a humanistic, recovery-centred approach to mental health care that empowers our clients to live fulfilling lives. Our new brand reflects this, embodying the warmth, support, and professionalism that Amitola Communities is known for.
Our Story
Amitola Communities was founded with a simple but profound mission: to create safe, supportive spaces where adults with complex mental health needs could thrive. Penny and Dale Graver, both qualified mental health nurses, opened Gravers Care Home in 1985. They were soon joined by Dale’s sister, Lynne Dexter, who opened The Dexters in 1986. Together, they expanded their vision in 1995 by opening Christmas Lodge.
Today, these care homes continue to provide a nurturing, therapeutic environment for our residents. Alongside this, we’ve developed a recovery pathway that includes Recovery House, One One Eight, and community-based services like Theravada and Feversham Lodge. These services offer holistic support for those on their journey to greater independence.
Our New Brand Identity
The new Amitola Communities brand is a reflection of our growth and future aspirations. It’s more than just a visual update—it’s a symbol of our commitment to the people we serve and the team that makes it all possible.
- Colours: Our new colour palette is designed to evoke feelings of calm, trust, and support. These colours represent the warmth and care that are at the core of what we do.
- Fonts: We’ve chosen modern, clean fonts that are both professional and approachable, reflecting our commitment to clarity and accessibility.
- Logo: The new logo is a mark of connection and growth. It represents our diverse community and the support we provide to help individuals flourish.
Staying True to Our Mission
While our brand has evolved, our mission remains the same. At Amitola Communities, we offer specialist mental health support services using a humanistic and recovery approach. Our clients are not defined by their mental health difficulties; instead, we focus on helping them achieve their life goals. We believe that life is for living, and we are here to support every step of that journey.
What’s Next for Amitola Communities?
With our new brand identity in place, we are excited to continue our journey of growth and expansion. We are committed to enhancing our services, supporting more individuals on their recovery pathways, and creating communities where people love to live and work. Our brand evolution marks a new chapter, but the heart of Amitola Communities remains unchanged—dedicated to making a real difference in the lives of those we care for.
We invite you to explore our new look and see how we’re continuing to evolve to better serve our clients and community.
